The Aparthotel Paúl do Mar is a 4 star hotel complex located in the sea side village of Paúl do Mar in Calheta, Madeira, Portugal.

The hotel was designed for the guest seeking an "off-the-beaten-track" alternative to the hotels concentrated in the Funchal area of the island.

It comprises mostly self-catering units and has, amongst many of its facilities, three swimming pools.

Attention was taken to soften as much as possible the environmental impact the hotel may have on its surroundings and natural setting. For example, there is selective collection of refuse in the hotel, biodegradable products use, biological treatment of sewage, salt electrolysis treatment of the swimming pools, and energy conservation in unused rooms.

Near the hotel there are several activities that can be enjoyed. The most important being the world famous surfing and bodyboarding possibilities nearby. There is also an abundance of walking routes and a levada walk that passes very close to the hotel. There are paragliding activities , jeep safaris, catamaran jaunts and guided walks and tours too. Shore fishing and sea swimming is also possible.